Hi there!

I'm Giuseppe De Pascale, a Product & UI/UX designer based in Milan. Throughout my professional journey, I've integrated knowledge from diverse fields, including cinema and psychology, blending research, design, and technology to craft engaging and intuitive digital experiences. My mission is to combine creativity with functionality, working with dynamic teams and innovative brands to transform ideas into tangible solutions.

User-Centered Design

Concept Development

Product Strategy

Design System Integration

Cross-Functional Collaboration

Prototyping for User Validation

About me

(born in Naples) have been working in the design industry for (over 9) years.

Giuseppe_De_Pascale

My approach as a designer is rooted in deep strategic thinking and consultative client relationships, always aiming to elevate quality and innovation.

As a passionate cinephile, my love for cinema and visual arts in general fuels my creativity and intersects with my interest in psychology, allowing me to explore the impact of visual storytelling on human behavior.

Some clients with whom
I was lucky to cooperate

ALLIANZ

AMERICAN EXPRESS

AOn

Ariston

Canon

Carrefour

coca-cola hbc

GHD

ING DIrect

Kinder

Moschino

Parmalat

Pupa Milano

Rimmel london

Telepass

Unibet

Experience

Dynamo

Senior Product & UI/UX Designer

(Oct 2022– Current)

Caffeina

Senior Product & UI/UX Designer

(Mar 2020 – Current)

Based

UI/UX Designer

(Nov 2015 – Jan 2020)

Latest case study

works that drive my obsession

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